Integrations: Google Ads - Set Up Conversions

Integrations: Google Ads - Set Up Conversions

This article will guide you through the configuration of Google Ads. 

You will need to create a Conversion Action within Google Ads. This conversion will be used for attribution.

Navigate to https://ads.google.com/ and login with your Google Credentials.

Click on Create.


Click on Conversion action.


The Conversion creation interface will open. Tick the Conversions offline, then click on Edit data sources.


Choose the Skip this step and set up a data source later, and tick the Google's compliance consent and click Done. Proceed to click on the Save and continue button.


On the Choose a category to create conversion actions, Click on the See all and choose the Converted lead, then Click Save and continue.


Click on the Edit Settings.



You can now configure the Conversion Name. 

Set the Conversion Name to:


AVANSER Call

  1. Please make sure to check that there is no spacing or extra characters before and after.
  2. If you used a customised Conversion Action Name when the numbers were configured in the Customer Portal, Google Ads Conversion Name and AVANSER Conversion Action Name must match exactly. In order to check what value is set in your configuration go to Customer Portal > Integrations > Google Ads > Numbers
  3. In the Value section - click on Use different values for each conversion.
  4. In the Count section - click on Every. If you do not want additional calls from the same caller to be counted as individual conversions, you can set this to One. This only affects calls made during an eight-hour session duration.
  5. Click Done and click the Save and continue button.
Alert
If you wish to change the Conversion Name to something other than AVANSER Call ensure that the Conversion Action Name in your AVANSER Client Portal configuration is exactly identical to your chosen Conversion Name

Idea
If you are confident in managing Google Ads, you can customise the values above as desired.
For example; If you want to use a different Conversion Name you can configure it here and use the value when configuring Numbers reporting.

Warning
After setting up the conversion on your Google Ads, Google will mark the setup as Misconfigured and Inactive. This is because no conversions have been recorded yet.
It can take approximately 6 hours or more for conversion data to begin populating.

Can take up to 24 - 48 hours for Google to update your Reports with newly created Events and Conversions. How long this process takes is outside of AVANSER's control.



IdeaNotes
Once you are seeing conversions on your Google Ads, you can tally this conversion to your Online Call Logs
Do make sure you have set the date range filter correctly on both the AVANSER and Google Ads portal.


Notes
Pro-Tip: Duplicate Imports
If you are currently importing the conversions through Google Analytics, you will need to disable the goal import otherwise you will get duplicate conversions.
You can do this by removing the goal Conversion Action in the Conversions screen. The GA import goal will be labelled with "Source: Analytics".

You may need to add the "Conversions" column to the reports. This can be done by clicking the "Columns" button and then selecting the Conversions column under the "Conversions" metric. This will need to be done for each report you wish to view the conversions in.