Integrations: Google Analytics - Set Up Conversions

Integrations: Google Analytics - Set Up Conversions

Login into your Google Analytics dashboard, in the top bar, select the account you want to link the integration to. Once selected, click on Admin on the left sidebar.

How do I select what Account and Property I want to report to?

When accessed the Admin page, select the Account and Property you want to track the data into.

Where is the UA-XXXX Code?

From the Admin page, select the account to use. Click on Tracking Info, then Tracking Code.

A new page will open and display the tracking information.

Setting up the Event Reporting

From the Admin page, select the account to use. On the far right column, click on Goals.

Goals setup page will open. Click on New Goal.

Select Custom, then click Continue.

You'll be prompted to configure the Goal. Choose a Name, Select Event in the Type section. Click on Continue.

You'll have to configure the Goal details. You can configure the goal however you like. However the important thing is that the Category, Action, Label and Value will match the information provided at the time of configuring the integration.
If you want to trigger the Goal for each call, simply fill the Category with the Event Category setup in Customer Portal.

Events triggered by AVANSER's Google Analytics Integration will be reported in your Dashboard.

Finding the call data within Google Analytics

The tracked calls are individually pushed as Events (under Behavior) into Analytics, with the event category, action and label set as per above. The Google Client ID (user session identifier) is also pushed along with the Event, which allows Google to match the Event to a session. This means secondary dimension information such as web location, source/medium, device etc. is available.

NOTE: By default, AVANSER events are considered interaction events which means they do affect bounce rates, lowering them. This can be changed upon request so the events will be non-interaction events, causing them to not affect bounce rates.


  1. Call Events not being received - Are you using multiple Google Analytics tags on-site? This is not a recommended implementation by Google and is not supported by AVANSER's Dynamic Code. As a result, the Events may be attributing to one of the other Analytics IDs. Check your other accounts to confirm if the Events have been received.
  2. Mismatched calls and Events count - Check the date range being looked at in GA and confirm it is also the selected date range in the AVANSER Customer Portal. That call count should match the total Events pushed for the range. Note that Goals measure unique conversions (callers) only, so the Goal conversion count will always be less than the total number of Events (calls).
  3. No Goal conversions measured - Goals need to be configured as per the steps above. If there are no Goal conversions it could be due to incorrect Goal criteria, hence check the Goal configuration to make sure that the values measured are exactly the same as the Event values themselves (no extra spaces, case sensitive, correct spelling etc.).
  4. Incorrect Attribution - Ensure the click precedence is not affecting the attribution. More information on Google Cookie click attribution can be found here:

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