Integrations: Microsoft Ads

Integrations: Microsoft Ads

AVANSER integration is fully compatible with Microsoft Ads and all of our services will continue to work without any issue. Microsoft Ads uses the "msclkid" parameter to identify visits. AVANSER Dynamic Numbers engine stores this information for you. 

This article will help you configure your Numbers for Microsoft Ads reporting. Before jumping in the article check out our short video.

Step 1: Creating an Integration Account

Navigate to AVANSER Customer Portal. Select the cog wheel in the left bar and  click Integrations > Microsoft Ads

The “help” section at the top and the contextual tips will help you navigate the integration.
Follow the steps described for each parameter required:
  1. Route Name
    Identifies the name associated with the account you are creating, will be used as a reference in the interface. Eg. "MS Ads Main Site".
  2. Microsoft Customer ID
    The identifier of your Microsoft Customer - How to find the the Customer ID and Account ID from your Microsoft Ads Account (formerly Bing Ads)
  3. Microsoft Account ID
    The identifier of your Microsoft Account - How to find the the Customer ID and Account ID from your Microsoft Ads Account (formerly Bing Ads)
  4. Status
    Enables or Disables the Offline Conversion. If not active, calls received by the numbers associated with this account will not trigger an Offline Conversion
Hit the "SAVE AND CONTINUE" button.

You'll be prompted to authorize AVANSER to send data to your Microsoft Ads account. Follow the steps on screen to finalise the integration.

You'll. need to login using an account authorized to provide 3rd parties integration access to Offline Conversions.
Manager accounts usually have this permission. If unsure please contact your Microsoft Ads Administrator.

Once you have logged into your Microsoft Ads account you'll be redirected to AVANSER Customer Portal. Account is ready.

Hooray you have created a new Integration Account and you can now report to it.

Step 2: Configuring Numbers for an Integration

Next steps are performed from the Number Configuration View, but they can be performed also from the individual Integration Page by clicking on the Numbers button when you have configured the Integration Account.
Navigate to the Number Configuration view by clicking on the "Number Configuration" submenu under the "Integrations" menu.

1. Select the numbers you want to configure

Use the search bar and tick the check box to select the numbers you want to perform a bulk operation.

Other bulk operations you can perform include:
  1. Enabling and Disabling integration configurations.
  2. Deleting integration configurations.

2. Click on the desired integration button

All integrations are designed to offer a familiar interface and they all provide the same functionalities.

3. Click on the "Configure" menu option

Select the Account you want to use for the integration.   We have chosen the account "default" in our example.

  1. Account:
    Specify which Account Configuration to use for number/s.
  2. Conversion Action Name:
    Choose the conversion name, it will be used to report data in your Microsoft Ads Account.
    You can identify all conversions sent by AVANSER using the Conversion Name specified above.
    In order to track the conversion the same conversion name must be used when configuring Microsoft Ads, find more information at Microsoft's Ads Help.
  3. Status:
    Enables or Disables Offline Conversions for the Number. If not active calls received by the number will not trigger an event push
If none of the accounts listed is the one you need, you can create a new account by selecting "Create New Account" in the Account drop down.

Click the "Update and Continue" button to save the changes to the services.  The integration is now configured.

You can make some test calls or wait for calls to land on your numbers. Call events will be sent to the reporting platform automatically.

Step 3: Verifying Your Integration Configurations

  1. In the Account Page
    1. Verify the Account is ACTIVE.
    2. Validate the Integration Account Options.
  2. In the Numbers Page
    1. Verify the Numbers are associated with the right account.
    2. Verify the Number configuration is ACTIVE.
  3. Perform test calls.
    1. In order to test integrations like Microsoft Ads, Google Ads, Google CM360 or Acquisio you need to click on a legitimate Ad to expect the data in the platform. 
    2. Search for your Ad or refer to your Ad platform of choice on how to click through the add.
    3. When the Ad takes you to the Website, check the number and verify that the configuration and the number displayed match.
    4. Call the number displayed on the website.
    5. Check that events are received at least once on the 3rd Reporting Platform.

Re-authenticating Microsoft Ads Integration

If you find that your AVANSER data is not successfully being pushed to Microsoft Ads through this integration you may need to re-authenticate. To do this follow the steps below:

In the Microsoft Ads integration page, click the Edit icon for the account you want to re-authenticate.

In the edit page, ensure that the status is set to Active, and then click the UPDATE AUTHENTICATION button at the bottom of the screen.


Once this is complete you will be redirected back to the Microsoft Ads integration page and if the authentication was successful you will have a notification saying "Account Authenticated!"

Ensure that the Status column for the integration shows that the integration is Enabled. If it still shows Disabled, click the Enable Account play icon on the integration page.

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