Integrations: Microsoft Ads - Set Up Conversions

This article explains how to setup Goal Conversions in your Microsoft Ads account This is a required step to enable the Dynamic Numbers to Microsoft Ads integration. Read more about our Microsoft Ads Integration in the dedicated Knowledge Base Article.

Firstly you'll have to login into your Microsoft Ads Account. You can do so by accessing Microsoft Ads Portal.

After you have logged into your Microsoft Ads Account, click on "Tools" in the right top bar, and click on "Conversion goals".

The Conversion Goals page will open, click on "+ Create" button.

Configure the new Conversion properties, in the first screen select "Offline" as the kind of conversion you want to report, then click Next.

Set "Contact" as Goal Category, select "Offline conversions" as Goal Type, then click Next.

When asked to configure the Goal settings, configure the Name as the Conversion Name setup in the AVANSER Customer Portal interface. If you are following our configuration guides you should set "AVANSER Call" as Name and "Don't assign a value" as Revenue. Once done click on Save and next.

You'll be redirected to a confirmation page, your configuration is ready to receive events.

Please Note:

It could take up to 2 hours for a new Conversion Goal to be usable via the API, that's a limitation within Microsoft's systems.             

Events will be populated as calls generated by the ads are received and handled by AVANSER.

• Related Articles

• Integrations: Google Ads - Set Up Conversions

  This article will guide you through the configuration of Google Ads. You will need to create a Conversion Action within Google Ads. This conversion will be used for attribution. Navigate to https://ads.google.com/ and login with your Google ...

• Google Analytics Integration Setup and Troubleshooting

  AVANSER's Google Analytics integration pushes ‘call conversions’ into GA as offline events. The call events are considered as offline because the act of calling a business is an offline action, i.e. not an online click or browse etc. which could be ...

• Integrations: Google Ads

  This article will guide you through the configuration of Google Ads. In order to use Google Ads reporting, you'll have to configure Google Ads Dashboard to collect the Conversions sent by AVANSER. Follow its dedicated Knowledge Base article available ...

• Integrations: Google Analytics

  Integration has to be configured in Customer Portal. This article will guide you through the configuration of Google Analytics Integration. Before proceeding this article, consider migrating to Google Analytics 4. About Google Analytics 4 On October ...

• Integrations: Microsoft Ads

  AVANSER integration is fully compatible with Microsoft Ads and all of our services will continue to work without any issue. Microsoft Ads uses the "msclkid" parameter to identify visits. AVANSER Dynamic Numbers engine stores this information for ...